Why Agencies Are Responsible

Agencies are not just service providers anymore. Under the EU AI Act, they can be considered deployers or even providers of AI systems.

This means responsibility does not stop at delivery.

Key Responsibilities

Agencies must:

– Inform clients about AI usage
– Ensure transparency is implemented
– Provide documentation
– Avoid deploying non-compliant AI tools

Client Communication

One of the biggest risks is lack of communication. Clients often don’t know AI is being used in their website.

You must clearly explain:

– What AI is used
– Why it is used
– What compliance steps are needed

Technical Implementation

Agencies should build websites with compliance in mind from the start.

This includes:

– Adding AI disclosures
– Structuring content properly
– Ensuring scalability for future updates

Ongoing Responsibility

Compliance is not a one-time task. Websites evolve, and so do AI systems.

Agencies should offer ongoing support or provide tools that allow clients to manage compliance themselves.

Using the Right Tools

Manually handling compliance across multiple client websites is not scalable.

Using a dedicated plugin can save time and reduce risk.

You can use this tool: EU AI Act Ready Plugin

Final Thoughts

Agencies that ignore the EU AI Act will face problems. Those who adapt early will gain a competitive advantage and build stronger client relationships.