Why Placement Matters

Adding an AI disclosure is not enough. Where you place it determines whether it is compliant.

The EU AI Act expects disclosures to be visible and understandable.

Best Locations for Disclosures

Near the AI Feature

The most effective placement is directly next to the AI system. For example:

– Chatbot interface
– Recommendation sections

Before Interaction

Users should know they are interacting with AI before they engage.

Repeated Where Necessary

If AI appears in multiple places, disclosures should also appear multiple times.

What to Avoid

– Hiding disclosures in privacy policies
– Using small or unclear text
– Showing disclosure only once

Design Considerations

Disclosures should:

– Be readable
– Match your website design
– Not disrupt user experience

Scaling Across Pages

Managing disclosures manually across a large site is inefficient.

Using automation can ensure consistency.

Check this solution: EU AI Act Ready Plugin

Final Thoughts

Placement is just as important as the message itself. If users don’t see it, it doesn’t count.